Mechanical Specifications, Digital Ad Specifications & Shipping instructions
Converting's mechanical requirements are for monthly issues and the Buyers Guide| RUN OF BOOK |
Inches |
Inches |
Inches |
Inches |
| Page | 7 | 10 | 8-1/8 | 10-3/4 |
| 2/3 Page | 4-1/2 | 10 | 5-1/8 | 10-3/4 |
| 1/2 Page Island | 4-1/2 | 7-1/2 | 5-1/8 | 8-1/8 |
| 1/2 Page Vertical | 3-3/8 | 10 | 3-7/8 | 10-3/4 |
| 1/2 Page Horizontal | 7 | 4-5/8 | 8 | 5-1/4 |
| 1/3 Page Vertical | 2-1/8 | 10 | 2-3/4 | 10-3/4 |
| 1/3 Page Square | 4-1/2 | 4-5/8 | 5-1/8 | 5-1/4 |
| 1/4 Page | 3-3/8 | 4-5/8 | 4 | 5-1/4 |
Trim Size: 7-7/8 X 10-1/2
Binding Method: Perfect
RETROFIT/UPGRADE DIRECTORY AD
Size: 2-1/8" X 2-3/4"
WEB BANNER ADS
Leaderboard: 728 x 90 pixels
Boombox: 336 x 280 pixels
Skyscraper: 160 x 600 pixels
Button: 125 x 125
SHIPPING INSTRUCTIONS
Send all ad material and instructions to:
Converting Magazine, Reed Business Information
ATTN: Quentin Brown
2000 Clearwater Drive, Oak Brook, IL 60523
Phone: 630/288-8433 * Fax: 30/288-8437
E-mail: qbrown@reedbusiness.com
DIGITAL AD SPECS
Platforms: Macintosh or IBM compatible.
Media Accepted: Floppy, Zip, Jaz, or CD-ROM disks. (Some files may be e-mailed, however you may experience a local e-mail limitation to the size of your outgoing files. We can accept most large-size files on the receiving end. Files may be Winzipped or Stuffed).
Preferred File Format: Acrobat 4.0 PDF and other supported applications: Quark XPress, Photoshop, Illustrator, Pagemaker and Freehand. A laser proof must accompany your disk. If ad is 4-color, and no press-quality color proof is provided by advertiser, printer will run color according to SWOP color densities. PDF files are preferred, however, they must follow RBI's strict specification requirements.
Fax a laser proof of your PDF file to 630-288-8593, Attn: Ad Services. When sending PDFs via the Internet, the e-mail address is qbrown@reedbusiness.com.
Color: Color images must be saved in CMYK format unless a matched Pantone color has been purchased. If a spot color is used, please note the color on your laser proof and make sure process color separations are not chosen. RGB, Index or PMS colors in documents should always be converted to CMYK breakdown (unless PMS spot color has been purchased). If client does not supply proper CMYK color images, all non-compliant images will automatically be converted to process color breakdowns. WARNING: in most cases, automated conversion to CMYK color will NOT duplicate same RGB, Pantone or Index color appearance of original files. RBI does not assume responsibility for these discrepancies. Please convert all non-compliant images to CMYK color BEFORE creating any PDF. Make sure Distiller settings indicate to "Leave Color Unchanged," otherwise file may be converted to RGB color.
Pantone Conversion: In May 2000 Pantone introduced new editions of the PANTONE formula guide, the Solid to Process guide was revised, with a digital CTP workflow to provide better simulations of the PANTONE colors. The major software vendors have begun to introduce updates to their software. Currently Photoshop 7, Illustrator 10 and Quark Xpress 5 have the revised CMYK dot percentages. If you intermix elements from an older version with a newer version, the PANTONE CMYK simulated colors may not match within the same ad.
Graphics: Raster File Resolution (Photos): 300 DPI saved in Tiff or EPS format. Do not compress placed graphics using JPEG or LZW. Include all placed graphics on disk. Do not embed images in your file without also supplying those original images (unless saving as PDF format). Remove all embedded color profiles before saving, sending or embedding graphics. RBI does not assume responsibility for poor reproduction of non-compliant images.
Ad Size: Crop marks should be set to "centered" orientation and should offset a minimum of 12 pts. Crop marks for full page ads should be set at publication trim size. Fractional ads should be set up exactly to ad sizes published in media kit or as posted on web site. Ad's live bleed area should extend beyond trim crop marks by 1/4 inch. Trapping: Do not trap files. Press house's trapping settings will override client settings in all cases.
Fonts: Include all fonts on disk (printer and screen fonts). Please use Adobe Type 1 fonts only. DO NOT use Multiple Master fonts, True Type fonts or Specially Customized fonts. Adobe Type 1 fonts will be substituted for non-Adobe fonts, if necessary. RBI does not assume responsibility for content errors due to use of the above mentioned, prohibited fonts (some fonts may not embed correctly).
Please include the name, phone number and address of the creator of the ad in case we need to contact them about the ad or to return a disk. Charges may apply for alterations we make to your files due to errors in ad size, type or file format. Charges are subject to an hourly rate with an automatic 1/2 hour minimum.
Note: Specifications may vary slightly with production department location-consult your magazine's production manager for exact requirements. Send all digital ad materials to qbrown@reedbusiness.com