All-natural product sits up and begs for compatible label

When it came time to select packaging for its new Sniffers Shake-Ins dog-food enhancer (below), Chomp, Inc., asked label converter Gilbreth Packaging to develop a distinctive label with colorful on-package graphics. Not only does the label tout the all-natural brand in three color schemes for each variety, its employs an all-natural EarthFirst® PLA shrink film.

The technical support team at Gilbreth Packaging chose the EarthFirst sustainable substrate from Plastic Suppliers for its eco-friendliness and compostability. EarthFirst film is made from Natureworks PLA resin. In addition, technology developed by Gilbreth provided for placing the shrink-sleeve label onto the large oval bottle with a "no-frown" fit that matches bottle contours.

Chomp’s Shake-Ins takes full advantage of the colorful, full-body shrink label to create a shelf presence that has attracted industry and consumer attention, says Sarah Speare, president and co-founder of Chomp.

One aspect of the packaging, though, that Chomp seems to have ignored is teaming the trendy, natural label material with the all-natural nature of its Sniffers product. As far as I can tell, it’s not mentioned. As the sustainable-packaging movement becomes more pronounced, it seems to make sense to show off your eco-concern as much as possible.