Is your brand recession-proof?

Some marketers don’t like looking at the potential exposure of their brand. It may be because they worry if they really put their brand under an ROI model lens it would produce less than positive results, or maybe it’s because they don’t have the tools to be totally objective.

Concerned about drawing internal management attention, marketing folks often try to avoid this self-inspection at all costs. They do so at their own peril. This is okay if your brand occupies the top leadership position, but there can only be one and that leaves many more underneath.

So how do you know how recession-proof your brand really is? Here are a few indicators you can ask yourself:

1. Are you gaining market share from your competitors or losing market share to them?
2. Are you closing the gap by making your competitive advantage stronger?
3. Is your company’s customer loyalty stronger this year than last year?

If the answers to these questions are not all in the positive, it’s time to consider new strategies to put your brand back on the track to success.

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Tom Wants To Hear About Your Branding Issues: Tom Marin, Managing Partner of MarketCues, wants to hear from you! Follow MarketCues on Twitter for branding and social media tips - as well as the latest trends. Tom also welcomes emails, new LinkedIn connections, calls to 407.330.7708 or visit www.marketcues.com. How can he help solve your branding issues?