Mark Spaulding

When “right-sizing” is a good thing

As a business buzzword, ''right-sizing'' usually means cutting staff because your sales are down, and you need to save money fast. But for up and coming film maker Charter Films, it means being just the ''right size'' for the broadest range of customers.


I just returned from the Frozen Tundra of Superior, WI, on a second visit to Charter. They were nice enough to put on a snowstorm for me with 2 ft of lake-effect snow. My first visit was five years ago when the company was only four years old and just making a name for itself in the converting and packaging industries. Since then, they’ve doubled in size (plant-wise, number of film lines and employees, and annual sales). Now, not only are they better known; they’re small enough to be quick and responsive and yet big enough to supply the needs of more demanding end-users. It’s a lesson many other companies should keep in mind.
Look for our feature on Charter Films next month in Converting Magazine.

Posted by Mark Spaulding on December 7, 2007 | Comments (2)