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Individual wrapping gone too far?
Converters stay in business by selling lots of printed packaging materials, but have things gone a bit too far? Namely, Sunsweet Ones(TM), individually-wrapped prunes in a clear, plastic canister with recloseable lid (see below).
What's next? Individually-wrapped chocolate chips? Individually-wrapped coffee beans? And in keeping with the fruit chain-of-thought...individually-wrapped raisins?
It's not that I'm against flexible packaging and its numerous benefits for protecting and selling a product. It's just that with all the industry talk about sustainable packaging and source-reduction, you'd guess that some customers might think twice about such a concept.
My guess is that this particular SKU is not going to rate as highly "eco-friendly-wise" on the Wal-Mart Packaging Scorecard as Sunsweet's other dried-fruit SKUs, such as its many standup pouches or paperboard canisters.
Individual wrapping gone too far?
December 18, 2007
Converters stay in business by selling lots of printed packaging materials, but have things gone a bit too far? Namely, Sunsweet Ones(TM), individually-wrapped prunes in a clear, plastic canister with recloseable lid (see below).What's next? Individually-wrapped chocolate chips? Individually-wrapped coffee beans? And in keeping with the fruit chain-of-thought...individually-wrapped raisins?
It's not that I'm against flexible packaging and its numerous benefits for protecting and selling a product. It's just that with all the industry talk about sustainable packaging and source-reduction, you'd guess that some customers might think twice about such a concept.
My guess is that this particular SKU is not going to rate as highly "eco-friendly-wise" on the Wal-Mart Packaging Scorecard as Sunsweet's other dried-fruit SKUs, such as its many standup pouches or paperboard canisters.
Posted by Mark Spaulding on December 18, 2007 | Comments (0)
Industries: Flexible Packaging
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