Recent Posts
- A little bit of work ahead
- Apologies accepted??
- Flexo that rivals gravure?
- All shows should be this busy
- How the "recession" is affecting you
- How Labelexpo Americas plans to get even better
- Is the rapid rise of BRICs sustainable?
- Death of the four-day trade show?
- No consensus on the "recession"
- Buy now and save!
Recent Comments
- Fred on How the "recession" is affecting you
- Jim Harper on How the "recession" is affecting you
- Greg on How the "recession" is affecting you
- Rohit Madan on Should sales "own" your business?
- Rohit Madan on Is the rapid rise of BRICs sustainable?
Most Commented On
- How the "recession" is affecting you (3)
- Is the rapid rise of BRICs sustainable? (2)
- Should sales "own" your business? (2)
- When “right-sizing” is a good thing (2)
- Death of the four-day trade show? (1)
Archives
Blog
All-natural product sits up and begs for compatible label
December 28, 2007
When it came time to select packaging for its new Sniffers Shake-Ins dog-food enhancer (below), Chomp, Inc., asked label converter Gilbreth Packaging to develop a distinctive label with colorful on-package graphics. Not only does the label tout the all-natural brand in three color schemes for each variety, its employs an all-natural EarthFirst® PLA shrink film.
The technical support team at Gilbreth Packaging chose the EarthFirst sustainable substrate from Plastic Suppliers for its eco-friendliness and compostability. EarthFirst film is made from Natureworks PLA resin. In addition, technology developed by Gilbreth provided for placing the shrink-sleeve label onto the large oval bottle with a "no-frown" fit that matches bottle contours.
Chomp’s Shake-Ins takes full advantage of the colorful, full-body shrink label to create a shelf presence that has attracted industry and consumer attention, says Sarah Speare, president and co-founder of Chomp.
One aspect of the packaging, though, that Chomp seems to have ignored is teaming the trendy, natural label material with the all-natural nature of its Sniffers product. As far as I can tell, it's not mentioned. As the sustainable-packaging movement becomes more pronounced, it seems to make sense to show off your eco-concern as much as possible.
Posted by Mark Spaulding on December 28, 2007 | Comments (0)