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Bad choice of wording
My apologies for yesterday's Frontline eNewsletter subject line: "Mill explosion kills 3 PCA employees; Help us celebrate our 25th anniversary."
This was obviously an insensitive combination of references to articles in that edition. We meant no disrespect to the victims (or their families) of the explosion at the Packaging Corp. of America's Tomahawk, WI, paper mill. In an effort to generate reader interest in our 25th anniversary issue, we didn't think about the impression it would make immediately following the first article reference.
Again, our apologies.
Bad choice of wording
August 6, 2008
My apologies for yesterday's Frontline eNewsletter subject line: "Mill explosion kills 3 PCA employees; Help us celebrate our 25th anniversary." This was obviously an insensitive combination of references to articles in that edition. We meant no disrespect to the victims (or their families) of the explosion at the Packaging Corp. of America's Tomahawk, WI, paper mill. In an effort to generate reader interest in our 25th anniversary issue, we didn't think about the impression it would make immediately following the first article reference.
Again, our apologies.
Posted by Mark Spaulding on August 6, 2008 | Comments (0)
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