Advanced Digital Printing adds second Presstek press

-- Converting Magazine, 6/30/2008

NYC-based packaging converter Advanced Digital Printing installs its second Presstek 52DI® (www.presstek.com) digital-offset press.

“We saw an opportunity to expand our production of packaging materials to encompass the additional printed materials our customers require,” says Elazar Wadler, CIO of Advanced Digital Printing. “The larger format size of the 52DI press, combined with its ability to handle heavy stocks and its fast and efficient makeready have allowed us to significantly expand our product offerings and our revenue.”

The company has also added conventional diecutting to facilitate the production of packaging items produced on board stock, applications that can be produced only because of the DI press. “The 300-lpi print quality is outstanding,” he adds.

“These presses are extremely reliable and productive. We run them 24 hours per day, and have already put six million impressions on our first 52DI, with a million on the second press in the first six weeks. We expect this growth trend to continue as customers seek cost-effective, short-run color solutions.”