"World's largest beer can" sports inkjet-printed label

-- Converting Magazine, 6/25/2008

"Hello, Guiness Book of World Records? Have we got a label for you!"

Dave Leach, a Chicago-based collector of "world’s largest items," recently commissioned the enormous Old Style® beer can (at right). The vinyl wrap was inkjet-printed by Road Rage Designs using MPI 1007 EZ RS and DOL 1000 vinyl products from Avery Dennison Graphics & Reflective Products Div.

Leach chose the Old Style beer graphics as a tribute to his father, whose favorite beer is the vintage brew originally made by The G. Heileman Brewing Co., now owned by the Pabst Brewing Co.

“We chose Avery Graphics MPI 1007 EZ RS vinyl for this unique opportunity because it is easy to work with, and the overlaminate really made the colors in the graphics pop on such a large-scale application,” says Kris Harris, vp of Road Rage Designs.