First Impression

-- Converting Magazine, 3/1/2001

Want to enter the Brave New World of digital printing? Don't go unprepared. Converting and U.K.-based market researcher Pira Intl. can help you navigate the ins and outs of this emerging technology through a new conference, "Digital Printing for Packaging USA: Generating Revenue in the Packaging Industry Through New Digital Printing Technology."

Set for June 6-7 at the Hyatt Regency O'Hare in Chicago, the conference will look at the advantages and opportunities of digital package printing for converters, its impact on the packaging supply chain, a branded-product maker's perspective, and cost-modeling for digital technology to ensure proper ROI. Other presentations will cover how to market digitally-printed product, prepress issues, a review of current presses, substrates, inks, and future applications.

A special portion of the program has been set aside to explain the role of the Internet in digital package printing. Converters will learn how to maximize the benefits of a digital press through E-commerce solutions, the impact of digital printing and the home shopping phenomenon, and optimizing digital package design via Net-based collaboration.

For more info and to register, go to: www.digitalpackagingconference.com