METRO Group using Avery Dennison RFID inlay for meat tagging
-- Converting Magazine, 6/2/2008
German grocery retailer METRO Group will use Avery Dennison RFID (www.rfid.averydennison.com) AD-222 inlays for a meat-tracking pilot program at its Future Store in Toenisvorst, Germany. The inlay, attached to foam meatpacking trays, will help METRO better manage the flow of its perishable products, reduce costs and save time on restocking, the supplier says.
“New technologies and concepts are key to meeting our customers’ changing demands now and in the future", says Gerd Wolfram, managing director of MGI METRO Group Information Technology. “RFID has a key role to play in quality management for fresh food.”
The European Avery Dennison RFID team worked to develop a solution, including a feasibility study and the tag design. The RFID tags will be applied to the foam meatpacking tray and one of the particular challenges was to meet safety requirements for labeling food. Avery Dennison RFID worked together with Fasson® Roll Materials Europe, a division of Avery Dennison, to provide S-2000N food-contact-compliant adhesive. The RFID tags are readable when stacked in the freezer and meet METRO Group’s food-labeling safety requirements.
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