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Impressive investment pays off

With a 25-percent share of the Polish market and growing exports, flex-pack maker Grupa Kety has invested $55 million since 2001.

By Pauline Covell, Converting Today -- Converting Magazine, 8/1/2007

In today's European flexible-packaging scene, how many converters have installed six new presses over the past six years? That's the boast of Polish company Grupa Kety SA. Situated on two sites in the south of Poland (near Kraków) and quoted on the Polish stock exchange, the company has changed dramatically since the immediate Post-Communist Era. And, despite continuing investment by global flex-pack makers launching Polish-based manufacturing, it now claims to be the leader in its home market and is seeking to increase its already extensive exports by looking to the west of Europe.

“Twelve years ago, we had only two old five-color gravure presses,” says Marian Stojek, production director of the Kety Flexible Packaging Segment. Now the company has two 10-color gravure presses (dating from 1998 and 2002) and one nine-color gravure line (added in 2006) in Kety, and two 10-color gravure presses (added in 2006 and earlier this year) and two eight-color CI-flexo presses at its plants at the Alupol site (installed in 2004 and 2005). The converter is basically a Cerutti (www.cerutti.it) house with all but one of the presses, a Bobst Rotomec (www.bobstgroup.com/rotomec), from the Italian specialist.

Local boy makes good

“We're definitely the leader in flexible packaging in Poland with a 25 percent share,” claims Mariusz Biesik, commercial director of the Flexible Packaging Segment. “And I'm pleased to say we have taken share away from the multinational converters.” The converter says it has a capacity to manufacture 20,000 metric tons/yr.

How has this been achieved? “The scope of our clients has increased. When overseas competition moved in, we prioritized and focused much more,” he explains. “And we started to look at widening our exports and adding value to our production. We do focus on the multinationals, which now account for over 50 percent of total home sales. Our clients include such well known names as Nestlé, Kraft Foods, Dr Oetker and Unilever.”

But perhaps where Kety differs the most from global converters manufacturing in Poland is the attention it pays to domestic customers. “Half of our home market is with these smaller companies,” Biesik adds. “They gain from our work with the multinationals. By developing and learning new specifications and technology, we can then apply solutions for the regional leaders. Almost 80 percent of our production goes to the food market (food concentrates especially) with the rest mainly to the pharma and chemical fields.”

Exports account for about a third of production. “Eight or nine years ago, only aluminium foil was exported,” recalls Wojciech Kosowski, export manager. “Today, export turnover is 10 times higher, and the products are becoming more and more converted and of higher value.” He adds: “Most go to places such as the Czech Republic, Slovakia, Hungary, Ukraine, Russia and the Baltic states, but we also now have customers in Scandinavia, Germany, France and Italy. We have agents in Western European countries. Quality and service are a given in both Eastern and Western countries.”

The company produces all its gravure-cylinder requirements from the Kety plant. The armory comprises two galvanizing machines (the latest installed in 2003) and six engravers [three from Max Daetwyler (www.daetwyler.com), the newest added last year]. Manager of the packaging plant Antoni Niemiec says, proudly, “We produce 1,300 cylinders every month on average.”

Rebounding from a fire

Following a serious fire in January 2006 in the Kety factory, the company refurbished its press armory, renovating two older 10-color presses. It also installed a nine-color Cerutti with Eltromat (www.eltro.com) print-quality inspection with insetting option. “Even with the fire, our turnover last year was a few percent higher than the previous year, thanks to enormous efforts of the Grupa Kety employees,” Biesik stresses. The plant operates on a three-shift system. Six hundred people are employed across the two locations.

“We're very satisfied with the latest Cerutti presses,” says Wojciech Ociepka, plant engineering and development manager for the Flexible Packaging Segment. Like the others, the Model 960/2 uses a trolley system for job changes and is equipped with independent drives. According to Niemiec, a complete changeover takes about an hour.

Two new Nordmeccanica (www.nordmeccanica.com) laminators were installed at Kety last year. One of the Duplex systems is a universal solvent/solventless machine, and the other operates only with solventless adhesives. The slitter/rewinder section comprises 15 machines, among them two new automatic models from domestic Polish supplier Jurmet Machinery (www.jurmet.com.pl), and one Uteco Converting (www.uteco.com) system.

About 18 months ago, Grupa Kety entered the sleevemaking market and operates two French-made DCM (www.dcm.fr) sleeve seamers and three doctor machines. “It's a very interesting area for added value,” Kosowski says. Production has increased significantly over the last year and now accounts for 8 million sq meters/yr.

Aluminum-rolling roots

As far as substrates used are concerned, aluminum-foil rolling was the company's original entry point into packaging back in the 1950s. It has three mills in Kety, modernized five years ago when computer controls were added. Coiled 0.5-mm-thick aluminium is rolled to a 6-micron thickness. Polyethylene film is sourced from its Alupol plant. All other films, i.e. polyester and oriented polypropylene are supplied. Some metallized materials are produced at Alupol in its own Galileo Vacuum Systems (www.galileovacuum.com) metallizer.

“Our metallized films often replace aluminum foil for certain less demanding applications. Just because we roll our own aluminum doesn't mean we want to use it at any cost,” Kosowki explains. “We're also in close discussions with ExxonMobil Chemical Films (www.oppfilms.com) as to how to implement their much more sophisticated new metallized films.”

At the turn of the Millennium, the 100-percent Kety-owned Alupol plant was built in a special economic zone in Tychy, Poland, taking advantage of tax breaks geared to encourage investment in the old coal mining area and bring jobs to the region. It is an impressive investment, with the company very much still in the process of ramping up capacity. Since the fire at Kety, the group is keen to make sure it is able to meet demand without putting all its eggs in one basket. “We have learned a lot from the fire, with a contingency plan, backup facilities and two separate independent production sites,” Biesik says.

Three-part Alupol site

Grupa Kety's Alupol facility in Tychy comprises three adjoining buildings. The first was built to house the non-printing (primarily laminating) sector of the group. Included are two PE-film lines and a Polytype Converting (www.polytype.com) tandem extrusion/coater/laminator. Installed in 2000, it is still believed to be the only equipment in Poland capable of handling four-layer materials in-line. “It is designed for the production of packaging for the soups and spices business,” Biesik adds. Typical constructions are paper/PE/foil/PE. Alupol 1 has four other laminators including a Nordmeccanica Triplex solventless laminator and a Bobst Rotomec Duplex Universal.

It is in the Alupol 1 plant that some of the most interesting slitting/rewinding operations take place. There are six systems, including three Kampfs (www.kampfusa.com).

Last year the group made the decision to invest in laser scoring/cutting equipment, deciding on Micro Laser Technology (MLT) (www.microlasertech.de) systems from Germany. The first to be delivered is for transverse-web operation. We saw how the company had cleverly adapted a Jurmet slitter/rewinder to allow a central section fitted with four laser heads, each operating in a square, to be located between unwind and rewind. During our visit, the equipment was being trialled scoring the top layer of a triplex film for easy opening. Another interesting value-added operation was producing ice cream packaging, punching and winding foil/paper-laminated blanks into the traditional cones.

Further press investments

Since 2004, a huge investment in printing presses has been made at the Alupol 2 site. Last November, yet another Cerutti 960/2 10-color press was installed, featuring four independent-zone drying chambers to handle water-based applications and paper coatings. “The dryer lets us improve the performance,” Ociepka explains. The Cerutti features Eltromat control and, depending on material type, speeds range from 650-1,100 fpm.

Aupol 2 also houses the company's flexographic-printing department and the Galileo metallizer. The flexo armory comprises two eight-color Uteco Converting Emerald CI presses, and CTP-flexo plates are made in this plant. Between this plant and the new Alupol 3 construction are sited two Babcock Power Environmental-supplied (www.babcockpower.com) thermal oxidizers—again a recent investment.

Within the new plant is yet another new 10-color Cerutti 960/2 press with space for one more in the same printing hall. Already in place in an area destined for more slitter/rewinders is a new 53-in.-wide Jurmet system fitted with another MLT longitudinal laser cutter.

Hope ahead for flexo

While Kety has clearly settled on being a gravure-printing house, Kosowski says hope lies ahead for its flexo operation. “The flexo presses are to develop different buinesses, for example, frozen foods, washing powders, healthcare products and aluminum foil for sweets.”

There is much more investment by Grupa Kety on the way. Planned for later this year is another Windmoeller & Hoelscher (www.whcorp.com) blown-film line (94.5 in. wide) at Alupol and three more slitter/rewinders. Perhaps most significant is a further expansion in the print-cylinder department at Kety where a galvanizing line and Max Daetwyler laser-engraving equipment are likely.

Predictions for substantial increases in turnover and profit this year point to an exceptional future for Poland's Grupa Kety.


MORE INFO:
CONVERTER:
GRUPA KETY, 48/33-844-6000, www.gk-kety.com.pl
SUPPLIERS:
CERUTTI GROUP, 39/012-459373, www.cerutti.it
BOBST ROTOMEC, 704/587-2450, www.bobstgroup.com/rotomec
MAX DAETWYLER CORP., 800/627-1011, www.daetwyler.com
ELTROMAT ELECTRONICS, 757/487-8849, www.eltro.com
NORDMECCANICA N.A., 631/242-9898, www.nordmeccanica.com
JURMET MACHINERY, 48/566- 82777, www.jurmet.com.pl
UTECO CONVERTING SPA., 39/0456-617-4555, www.uteco.com
DCM, 33/141-37570, www.dcm.fr
GALILEO VACUUM SYSTEMS, 678/513-0303, www.galileovacuum.com
EXXON MOBIL CHEMICAL, FILMS DIV., 281-870-6000, www.oppfilms.com
POLYTYPE CONVERTING SA, 41/26426-1111, www.polytype.com
MICRO LASER TECHNOLOGY, 49/8990-11966, www.microlasertech.de
KAMPF MACHINERY CORP., 860/640-0040, www.kampfusa.com
BABCOCK POWER, 330/753-4511, www.babcockpower.com
WINDMOELLER & HOELSCHER CORP., 800/854-8702, www.whcorp.com

 

Specifics:

GRUPA KETY: Kety and Tychy, Poland

OPERATIONS: Flexible-packaging rollstock and sleeve-label printing and converting

EMPLOYEES: 600

MAJOR EQUIPMENT: Three blown-film lines; three aluminium-foil rolling mills; one vacuum metallizer; one nine-color and four 10-color gravure presses; two eight-color CI-flexo presses; seven solvent-based and solventless laminators; 21 slitter/rewinders; two laser-scoring cutters

A hot spot for flex packs

The hot beds of growth for the European flexible-packaging industry lie within the newest member states in the European Union, ac-cording to the Düsseldorf, Germany-based trade group, Flexible Packaging Europe (FPE). While Western European demand is mature at around 1 percent annual growth, new EU entrants in Central and Eastern Europe have 5 percent growth, and Russia and Ukraine are growing at more than 10 percent.

Expanding national economies, rising consumer affluence and changing lifestyles mean more Hungarians, Poles and Czechs want, and can afford, products packaged to the highest standards of quality, graphics and convenience, he explains.

FPE estimates the flex-pack market in Central and Eastern Europe will grow from about $965 million last year to $1.11 billion by 2009. Clearly, Grupa Kety will provide its share of flex-pack production to meet these market drivers.

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