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World flex-pack study spotlights market gaps, opportunities

By Staff -- Converting Magazine, 12/1/2002

A new world flexible packaging survey from UK-based PCI Films Consulting Ltd. highlights some marked differences in flex-pack consumption among developed nations, and major opportunities for growth in developing countries. Regional per capita consumption figures form part of a new study, which covers substrate use by region and also profiles more than 1,200 converting companies across 23 world markets.

Per capita consumption in the $35.6 billion world flexible packaging market is highest in North America at $41, whereas in Western Europe, the second largest market in volume terms, per capita consumption lies at $23.25.

However the most dynamic and exciting growth opportunities can be found in Eastern Europe, Central and South America and Southeast Asia, where per capita consumption is $3.45, $5.30 and $1.40 respectively; and where increasing prosperity and changing lifestyle patterns are fueling major increases in flex-pack use. Whereas in mature markets, flex-pack growth rates will range from 0-6 percent, these emerging markets are growing at up to 15 percent a year.

Says PCI director Simon King: "There's a two-tier market operating, with competitive mature markets offering minimal value and margin growth, and a second tier of emerging world markets offering lower cost bases, higher growth rates and more attractive investment opportunities than ever before. This is why you'll find many of the top six converting groups such as Bemis, Amcor and Sealed Air-Cryovac with footholds or strategic alliances in these developing or emerging countries."

More info: 44/1295-817670, fax: 44/1295-817677, www.pcifilms.com

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