Creo Products Inc., Vancouver, B.C., says Nov. 19 that it will consolidate all of the company's activities and businesses under one brand name and logo: Creo.

Beginning this month, the change will phase out the use of the name CreoScitex, which currently designates the operating division of the company that is focused on the graphic arts. In addition, the Creo logo will be updated and the company will seek shareholder approval at its next Annual General Meeting to change its legal name from Creo Products Inc. to Creo Inc.

"Uniting all worldwide activities under the Creo brand will clarify the structure of our operations and eliminate any confusion with other brand names," says CEO Amos Michelson. "We are proud of what we have accomplished since integrating the prepress assets of Scitex Corp. Ltd. in April 2000 under the CreoScitex banner. Our ability to consolidate under the Creo brand less than two year later indicates the success of that integration process."

The company name change will not impact the comprehensive product line currently offered by CreoScitex, although products will be re-badged with the Creo name.