Global Packaging & Converting Industry Outlook 2010
How will your end-user packaged-goods customers market and sell their products next year?
PRESS RELEASE -- Converting Magazine, 11/25/2009 3:04:22 PM
"Global Packaging & Converting Industry Outlook to 2010: Marketing & Sales Strategies and the Impact of Recession and Recovery" is a new report published by Global Markets Direct in association with ICD Research that analyzes how packaging suppliers', converters' and packaging companies' media spend, marketing and sales strategies are being affected by the recession.
Report Highlights
- 40% of industry players are looking to increase their marketing expenditure over the next 12 months, with only 36% looking to decrease it.
- 36% of industry players are adapting product portfolios or positioning to meet clients' cost pressures.
- 53% of companies believe that the demonstration of confidence to their customers from increased marketing activity in the current business climate can give their company an edge.
In an uncertain economic climate, the Global Markets Direct report gives access to the media-channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of leading packaging suppliers and companies. The report also identifies buyers and suppliers future growth, M&A and investment expectations. The research is based on an extensive survey of senior and C-level industry executives from market-leading panels.
Scope
- The opinions and forward-looking statements of 218 industry executives have been captured in the in-depth survey, of which 55% represent Director & C-level respondents
- This report covers data and analysis on media-channel spend, marketing and sales practices and industry developments by suppliers to the worldwide packaged-goods industry
- The report examines current practices and provides future expectations over the next 12-24 months
- Key topics covered include media-spend activity, marketing and sales behaviors & strategies by suppliers to the packaged-goods industry and how these have been affected by the recession, as well as threats & opportunities, investment outlook and business confidence among both buyers and suppliers
- In the report, buyers identify what suppliers need to do to maintain their business and the key actions being taken by industry players to overcome the leading business threats
- The geographical scope of the research is global, drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific and Africa & Middle East
More info:
www.researchandmarkets.com/product/c2bda1/global_packaging_and_converting_industry_outl
