Package Design Ideas for November 2009
Lauren Hartman -- Converting Magazine, 11/2/2009 12:23:24 PM
Direct-decorated aluminum bottle fills 16 Mile Brewing Co.'s plan
16 Mile Brewing Co., a regional brewer in Georgetown, DE, is packing its beer in a 22-oz aluminum bottle said to cut costs and offer a keg of marketing advantages. Developed by Exal Corp. (www.exal.com), the bottle looks distinctive and eliminates the need for separate labels, which reduces material costs and line downtime. Exal says its manufacturing process allows for vibrant, dynamic design options over the entire surface of the bottle. 16 Mile agrees that the colorful graphics and large size have been opening doors with retailers. "It really jumps out at customers in the beer aisle," beams Brett McCrea, owner of the brewing company.
The brewery's two mainstay and two seasonal beers will be sold singly and in cases exclusively in the aluminum bottle. "The aluminum bottle's lighter weight means lower shipping costs and its manufacturing process provides a more consistent, uniform size," says McCrea, who with partner Chad Campbell, discovered in their research that the single largest reason for downtime in the bottling process was bottle breakage on the production line. "We wanted to eliminate the traditional problems associated with glass right from the start," remarks Campbell.
Protica taps into shelf-stable dispensing via paperboard BIB
Protica Inc. specializes in the manufacture of protein and energy drinks such as protein shots. The nutraceutical firm now offers its Proasis protein shot in a large, shelf-stable format.
The brightly colored paperboard bag-in-box (BIB) was designed by Protica's in-house staff with graphic designer Paco Plaza leading the creative effort. Tri-State Containers (www.tscc1440.com) converts and prints the cartons.
But what Protica president Jim Duffy considers the most innovative part of the protein shot packaging design is the aseptic dispensing device. The Answer enables liquids in large-format packages, such as a BIB, to be dispensed safely and repeatedly over extended time without refrigeration. Intl Dispensing Corp. (IDC[www.idcdispensing.com]) which manufactures The Answer and holds worldwide patent rights for the closure, says The Answer is the world's only aseptic dispensing device. "The Answer allows consumers to purchase many of the same beverages and liquid supplements they have bought in the past in a bulk format that requires no refrigeration and gives the consumer a tremendous cost savings at the register," says Greg Abbott, founder and chairman of IDC. "It enables the consumer to store the product virtually anywhere."
Artisan tequila bottle sports a digital label
Tanteo tequila is a hand-infused spirit in a hand-crafted bottle designed by Tanteo Spirits' creative director and cofounder, Lincoln Mayne. The Australian-born Mayne boasts a background in both graphic and fashion design, during which he cross-branded, designed and provided creative direction for numerous brands, including Calvin Klein, Maxmara, PUMA and VH1.
Mayne also designed the logo, which uses handwritten lettering and ink blots to present an artisan feel. Ghost-written lettering and subtle variations of blue impart a sophisticated, contemporary air. The labels were digitally printed by Tapp Technologies Inc. (www.tapptech.com) using a Hewlett-Packard (www.hp.com) Indigo WS4000 press on Fasson, an Avery Dennison brand (www.na.fasson.com), 70# eggshell stock in four-color process with foiled-stamped silver and embossing.
Slim carton helps juice relaunch in Europe
Coca-Cola has relaunched its entire Cappy juice and nectar line in Bulgaria and Romania in new Slim® cartons from Elopak (www.elopak.com). Coca-Cola says it's counting on the packaging, introduced in June, to meet the rising consumer demand for new product offerings. The Elopak Slim® carton was selected following extensive consumer research that highlighted the new package as the best fit for Coca-Cola's premium, contemporary juice brand and met the consumer's desire for original beverage-packaging ideas. The tall, svelte carton design distinguishes the juices and nectars from the rest of the market. The stylish package is slimmer than a conventional gable-top carton, with harmonious curves and a large cap for easy pouring. The Cappy line in Bulgaria comprises classic, premium and functional juices and nectars. Cappy Classic and Cappy Premium products have been repackaged in the Slim 1-L carton, and the functional range, Cappy BodyTime, was relaunched in a 750-mL size.
This is the first Elopak Slim package to be launched in Eastern Europe, and is only the second in the world, Elopak says. Coca-Cola chose it following extensive consumer research in 2008 that evaluated beverage-carton shapes and functionality. Consumers called the carton innovative and unique. When asked to rate it on a scale of 1 to 5 in terms of being easy to hold, 86 percent ranked it at a high level. Similarly, 94 percent of the respondents rated it highly on quality of liquid flow when pouring, indicating fewer spills and splashes thanks to the larger cap.
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