"World's largest beer can" sports inkjet-printed label
By Converting Magazine Staff -- Converting Magazine, 6/25/2008 2:00:00 AM
"Hello, Guiness Book of World Records? Have we got a label for you!"
Dave Leach, a Chicago-based collector of "world’s largest items," recently commissioned the enormous Old Style® beer can (at right). The vinyl wrap was inkjet-printed by Road Rage Designs using MPI 1007 EZ RS and DOL 1000 vinyl products from Avery Dennison Graphics & Reflective Products Div.
Leach chose the Old Style beer graphics as a tribute to his father, whose favorite beer is the vintage brew originally made by The G. Heileman Brewing Co., now owned by the Pabst Brewing Co.
“We chose Avery Graphics MPI 1007 EZ RS vinyl for this unique opportunity because it is easy to work with, and the overlaminate really made the colors in the graphics pop on such a large-scale application,” says Kris Harris, vp of Road Rage Designs.
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Will any converter, package printer or supplier in LaCrosse please confirm the continued existence or the unfortunate demise of the "world's largest six-pack" outside the former Heileman Brewery? Inquiring minds want to know.
Mark Spaulding - 2008-2-7 19:34:00 EDT -
We were told that the world's largest six-pack is considered different than a single can. I also heard a rumor that the six-pack is no longer around, and that the silos that made up the six-pack have been painted over, but I can't confirm that.
Kris Harris - 2008-2-7 16:20:00 EDT -
Anyone who has been to LaCrosse, WI, at the site of the original
Heileman's Brewery and home to Old Style® knows about the "World's
Largest Six-Pack." Did Guinness consider these monolithic structures or
does a single can constitute a new category?
Mike Brooks - 2008-27-6 16:41:00 EDT
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