Converting Magazine

How''d They Convert That?

• Winston promotes itself with holography
  By Senior Editor: Laura Butalla, 04/01/2003
  Reynolds Tobacco Company needed material that would stand out for its retail-support program launch for its Winston Evo Flask line extension. John Halladay, MAC Papers, and Vernon Foster, Jostens, presented this important customer with some out-of-the-box HoloPRISM®, holographic paper created by PROMA Technologies. More
• Solid-fiber board lowers costs, ups quality
  Associate Editor: Holly Ann Suzik, 02/01/2002
  When strong retail sales ended in late 2000, America's retailers dealt with the slowdown in a variety of ways, including squeezing their suppliers for cost concessions.Product manufactures responded by looking for ways to cut every possible dollar out of their product commercialization processes. More
• Solid-fiber board lowers costs, ups quality
  Associate Editor: Holly Ann Suzik, 12/01/2001
  When strong retail sales ended in late 2000, America's retailers dealt with the slowdown in a variety of ways, including squeezing their suppliers for cost concessions.Product manufactures responded by looking for ways to cut every possible dollar out of their product commercialization processes. More
• Pouch stands up to rigid competition
  Associate Editor: Holly Ann Suzik, 11/01/2001
  Pop quiz: Mischievous children can't open me, but frail senior citizens can. What am I? Answer: Named the MediCRREO pouch, I am a transparent, standup pouch with a recloseable slide zipper and child-resistant lockable jaws. I am the only recloseable known to pass the Child Resistant/Senior Friendly Testing by the U. More
• Gum wrapper dazzles with holography
  Associate Editor: Holly Ann Suzik, 09/01/2001
  Grocery shoppers may inadvertently overlook new items while browsing the aisles chock full of products. To dazzle consumers, Morris Plains, N.J.-based Adams, a Pfizer division, puts its Maxair® gum in a blister package made with a holographic sleeve from Unifoil Corp., Passaic Park, N.J. "In a crowded confection environment, Maxair packaging offers the highest probability for an impul... More